ABOUT

I’M Kelsey

I help women who are growing — their brand, their strength, their lifestyle — and want support that feels aligned, grounded, and sustainable.

Whether I’m refining your visual identity or guiding you through strength training and nutrition, my work is rooted in clarity, consistency, and confidence.

I use to believe I had to choose:

creativity or strength
artist or athlete

(I learned I can be both)

— founder of Elle Mae Co.

In pursuing my personal goal of competing as a bodybuilder, my relationship with movement deepened. Leading me to where I am now as a Certified Personal Trainer & Nutritionist. Training showed me that just like design — confidence grows when intention meets consistency.

My work bridges evidence-based training with a deep understanding of lifestyle, creativity, and balance — supporting women as whole humans, not just clients.

the intersection of creative vision and physical strength

Education & Certifications

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Education & Certifications *

  • NASM Women’s Fitness Specialist — Jan 2026

  • NASM Nutrition Coach — August 2024

  • NASM Certified Personal Trainer — Jan 2024

  • Bachelor of Science in Graphic Design — May 2016
    South Dakota State University, [Brookings, SD]

If you’re in a season of becoming, I’d love to grow with you!