After conceptualizing and finalizing a mark to represent IMPACT universally, we moved forward with creating a cohesive series of posters and TV Graphics to be displayed around campus.
There are 2 different posters, Apply and Lead. Lead to create awareness of the informational meetings and Apply to remind students of the application deadline. With the goal of inspiring students to lead, I sourced photos that felt impactful in an active “get out there” manner. The series was designed with consistent large one-word call-to-actions, the IMPACT mark, and rectangular displays for information callouts.
